So as an advid traveller, i’ve had my fair share of travel documentation floating around with me during my travels. What makes me most anxious when travelling is not missing my flights! But this can easily happen due to traffic jams, poor time management and most of all reading your boarding pass incorrectly. Reading the boarding pass incorrectly has almost cost us a flight once and I’m sure this happens to people all the time!
When you look at the current generic format of the flight boarding passes, it’s quite a schmozzle of information mashed up in an illogical format and not easy to read for when you need a quick glance. Often they look like the below example, where you have to skim through the whole pass just to find the info you need. It’s about time someone did something… well actually someone has made a ingeneous suggestion.
UK designer, Peter smart (smart by name and mind it appears) has come up with a mind blowingly simple resolution to flight boarding passes. This is part of his innovation project “50 problems, 50 days” (http://50problems50days.com/) and definately has come up with a industry suitable solution. The suggested new format is exactly the same size as the current boarding pass, but simple rotated vertically. That and having the information presented in a clear and concise manner (as the below example shows). The boarding pass layout is fully customisable to meet the airline carriers details (as like what happens currently). No new machines are needed, only a simple layout change – what genius!
The sheer simplicity of this change is just epic and news.com.au in their article ( Link ) posted us some reply tweets from Qantas and Virgin Australia, passing the design idea to their internal team.
Hopefully this change happens soon! It sure will make travelling alot more simpler.
The full presentation of this innovative change can be found on Pete Smarts website: http://petesmart.co.uk/rethink-the-airline-boarding-pass/ . Defainately worth a read.